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Take the Lead

The Headscratcher

The annual Kia National Dealer Conference provides a valuable platform to inform, engage and motivate all Kia dealers with the event celebrating performance across the network of 190 Kia dealerships in the UK. 

How could we evolve and articulate the brand positioning in a compelling and inspiring way?

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The Big Positive Impact

We considered the multi-faceted role dealers take across the business, which requires consistent leadership and dedication to maintain momentum and take the lead in a challenging and ever-evolving market. 

  • As product experts
  • Investors in people
  • EV leaders
  • Business growth drivers

The Headlines

Building on our previous ‘Power On’ creative, we evolved the design with arrows derived from the Kia logo, maintaining the premium feel and retaining the colour palette to drive the work forward for 2025. ‘Take the Lead’ solidifies Kia's brand position as leaders in electrification -  and beyond.

Large-scale formats were deployed at ACC Liverpool with external flags, internal banners, digital screens, stage dressing and screen graphics throughout the conference.

The event was attended by over 1,000 Kia dealer staff and was celebrated as a huge success by the Kia team.

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