BIG POSITIVE IMPACTS
Call them BPI’s, saves time, saves paper.
By being consistently entertaining, provocative or informative they transform people’s reaction to a brand from an eye roll to a welcome.
And continue to build people’s relationship with a brand until they actively enjoy spending time in the brand’s company.
What dreams do you have for your brand? Where do you want to get to? What is possible?
That’s our start point. Then we work backwards from there.
No rules. No preconceptions. No limits. What’s the best way of creating the kind of BPI you need to make your dream a bloody great big real and joyous thing?
Capabilities
IT'S ALL POSSIBLE
From forensic strategic thinking, to holy cow creative ideas and agile, never-drop-a-ball production, we’re a collective of specialists focused on making Big Positive Impacts for our clients.
Design and branding
We work with existing and new brands to develop compelling propositions and platforms. Our work with companies like Kia, Tayto, Forest Feast and InterTradeIreland now influences every aspect of their business.
Advertising
We use advertising to create Big Positive Impacts, to transform peoples’ reaction to a brand from an eye roll to a welcome, and ultimately change how much time people are happy to spend in a brand’s company.
Social
Our team of social experts have developed “social sense”, a methodology to help brands navigate the choppy waters of social. We believe brand social should always be about doing good, or helping people feel good.
Digital
Our digital team is crucial in delivering fully integrated campaigns. But they also have their very own “digital clients”, for who they do fully immersive interactive experiences to fully programmatic deployment and everything in between.
Customer experience
Ignore anybody who tells you that customer experience needs to be complicated. Our team of CX experts (we call them Ethology) will help you break down complex problems into manageable, affordable solutions so you can deliver rapid, measurable improvements in your organisation.
Content
Our in-house team, k-works, delivers cost effective content for use across all social and media channels. With facilities in Norwich, Leicester and London we can cover every aspect of content production from writing to filming, and editing to distribution.
B2B
Our B2B teams are our hidden gem, consistently fusing brilliant sector knowledge with creativity to deliver long-term solutions across a wide range of clients. A testament to their good work is that our two longest client relationships (18 and 22 years) are both B2B clients.
Direct and CRM
For many of our clients a one-to-one relationship with prospects or customers is key. Working with contemporary, often mind-bending technology our team are experienced in developing full customer journey programmes through to tactical sales drivers.
Experiential
For some brands and consumers the only way is up-close and personal. We love everything from pop-up sampling through to giant shows where cars appear by magic (thanks Dynamo!). Ideas are our start point, but we know that without brilliant production and logistics, stuff doesn’t happen.
Retail
The Quays and Forestside Shopping Centre to name a few, we get retail. From working with many retail clients over the years, we know how to effectively meet all retail seasonal requirements and demands.
Sport
Mongoose is our specialist sports marketing agency and provide a 360 offering (need degree deisgn). From rights holder brokering through to programme activation, they have it covered.
Leadership
THE SENIOR BODS
Seen enough to have picked up a diverse wealth of experience, spanning all kinds of work, businesses, and sectors. Hungry enough to make krow an amazing and rewarding place to be, for our clients and for our people.
Leadership
STEPHEN ROYCROFT
Managing Director
Over 25 years’ experience planning and directing some of the biggest name campaigns here and in GB. Stephen has authored several coveted IPA Effectiveness Award papers, including lifesaving public service campaigns - making big positive impacts with advertising as important as his obsession with cycling.
Leadership
MICHAEL KEENAN
Creative Director
A copywriter by trade, Michael has 20 years’ experience writing and delivering award winning, effective advertising campaigns for national and global brands. Once a rugby player, now he runs after his two children, and squeezes in the odd 10k.
Leadership
JULIE MCCARTNEY
Media Director
Bringing over 18 years’ experience, Julie is responsible for providing media strategy, analysis, planning and buying. A problem solver with strong multi-tasking skills, Julie enjoys the challenge of understanding audiences, and creating innovative, bespoke ways to reach them. Multi-tasking skills honed by juggling work life with two young children and a passion for teaching Zumba!
Leadership
COLIN MAGUIRE
Design Director
He’s our renaissance man and looks after everything design related. He can do it all; art direction, packaging, branding, design and during his 25 years in the industry he has even been known to make the odd cuppa! - When he’s not on his bike with his family.
Leadership
STEWART YUILL
Finance Director
As Finance Director, Chartered Accountant Stewart controls the purse strings and heads up a team of management accountants. When the winds are moderate, you’ll might find him taking a break from number crunching sailing vintage yachts with his family.
STEPHEN ROYCROFT
Managing Director
STEPHEN ROYCROFT
Managing Director
Over 25 years’ experience planning and directing some of the biggest name campaigns here and in GB. Stephen has authored several coveted IPA Effectiveness Award papers, including lifesaving public service campaigns - making big positive impacts with advertising as important as his obsession with cycling.
MICHAEL KEENAN
Creative Director
MICHAEL KEENAN
Creative Director
A copywriter by trade, Michael has 20 years’ experience writing and delivering award winning, effective advertising campaigns for national and global brands. Once a rugby player, now he runs after his two children, and squeezes in the odd 10k.
JULIE MCCARTNEY
Media Director
JULIE MCCARTNEY
Media Director
Bringing over 18 years’ experience, Julie is responsible for providing media strategy, analysis, planning and buying. A problem solver with strong multi-tasking skills, Julie enjoys the challenge of understanding audiences, and creating innovative, bespoke ways to reach them. Multi-tasking skills honed by juggling work life with two young children and a passion for teaching Zumba!
COLIN MAGUIRE
Design Director
COLIN MAGUIRE
Design Director
He’s our renaissance man and looks after everything design related. He can do it all; art direction, packaging, branding, design and during his 25 years in the industry he has even been known to make the odd cuppa! - When he’s not on his bike with his family.
STEWART YUILL
Finance Director
STEWART YUILL
Finance Director
As Finance Director, Chartered Accountant Stewart controls the purse strings and heads up a team of management accountants. When the winds are moderate, you’ll might find him taking a break from number crunching sailing vintage yachts with his family.
