LIFE CHANGING FOR YOUNG PEOPLE LIFE CHANGING FOR METHODIST COLLEGE
The Head Scratcher
Methodist College Belfast is one of the most prestigious schools in NI and is much more than just rich history and heritage. The school attracts over 1,800 pupils and boasts a diverse student body including 12 ethnic groups, 20 belief groups and 54 languages, 98% of all GCSE grades awarded are A-C.
Following covid disruption and with the launch of the new SEAG test for pupils in Northern Ireland, the school wanted to increase the overall application numbers, the number of first choice applications through attendance at Open Nights and general promotion of the school.
Big Positive Impact
To avoid tired & overused imagery of smiling students, the cut-through creative focused on the powerful effect MCB education has on young lives – changing their lives forever.
The strategy was showcased across above line media and adapted for a show-stopping Open Night with bespoke collateral including VIP passes, polished Prospectus, a branded light-display and inspirational wall quotes.
THE HEADLINES
The school had over 2,100 families at the Open Nights – this was an increase of over 200%. When the applications were received Methodist College Belfast for the first time in their history had become the most oversubscribed school in Northern Ireland.
MCB had the most application numbers to the school with 466 putting MCB as their first choice for the 240 places available. This meant that entry to Methody was the amongst the highest for any school in Northern Ireland for entry to school for September 2024.
A life changing result!
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