STAND OUT students in STEM
THE HEADSCRATCHER
InterTradeIreland’s Career Boost is a unique post graduate job programme that offers a paid manager role delivering an innovative project with academic support and a resulting qualification.
Despite all the perks, it was struggling to recruit a pipeline of ambitious and driven graduates. Competing in a crowded marketplace focused on selling students opportunities with big brands in the capital; it struggled with low brand awareness and filling regional positions.
THE BIG POSITIVE IMPACT
A compelling creative translated the unique opportunity to lead, learn and earn from the very beginning and get ahead; displayed on strategically placed OOH sites in student hotspots and laser focused social media students were inspired to stand out from the start.
THE HEADLINES
The campaign drove big results sparking a 785% increase in new users versus the month previous providing Career Boost its pipeline of ambitious students.
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