Kia had the broadest range of stylish electric and hybrid cars in a growing market place, but we needed to make people sit up and take notice of them in a busy, competitive Christmas environment.
THE BIG POSITIVE IMPACT
We developed a long-term versatile idea, already grounded deep in Kia DNA, and brought the ‘Power to Surprise’ to life, with eye-catching, articulate creative designed to switch on customers! Crafted to raise brand awareness and driver consideration, this high impact creative was rolled out across special build outdoor formats, social, press and geo targeted mobile.
The campaign successfully cut through the clutter to deliver a 2.11% CTR on social – the best Kia result of the year – and delivered an idea that enabled future communications to ‘surprise’ people across the Kia range. Powerful stuff!