THE DOORWAY TO BUSINESS SUCCESS ACROSS THE ISLAND
THE HEADSCRATCHER
InterTradeIreland provides a broad portfolio of programmes and supports but sought to elevate its brand profile across the island, to ensure greater visibility and differentiation in a crowded market.
The challenge was to create a stronger, more distinctive identity for InterTradeIreland and communicate its unique role as a “connector” of businesses, expertise and opportunity.
THE BIG POSITIVE IMPACT
We brought the proposition “Connecting businesses to thrive all-island” to life through the idea of opening the door to opportunity.
A virtual doorway, created from bright green LED light, became the campaign’s distinctive visual device. The doorway could transform to reflect different industries and audiences, giving the campaign a flexible identity that could work across multiple channels.
THE HEADLINES
The campaign put InterTradeIreland firmly in front of business audiences across the island, creating a strong corporate brand presence across key media channels.
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Distinct recognisable corporate identity
Integrated multi-channel approach, creating multiple audience touchpoints
Island-wide visibility and enhanced brand recognition
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