THE DOORWAY TO BUSINESS SUCCESS ACROSS THE ISLAND

THE HEADSCRATCHER

InterTradeIreland provides a broad portfolio of programmes and supports but sought to elevate its brand profile across the island, to ensure greater visibility and differentiation in a crowded market.

The challenge was to create a stronger, more distinctive identity for InterTradeIreland and communicate its unique role as a “connector” of businesses, expertise and opportunity.

We brought the proposition “Connecting businesses to thrive all-island” to life through the idea of opening the door to opportunity.

A virtual doorway, created from bright green LED light, became the campaign’s distinctive visual device. The doorway could transform to reflect different industries and audiences, giving the campaign a flexible identity that could work across multiple channels.

The campaign put InterTradeIreland firmly in front of business audiences across the island, creating a strong corporate brand presence across key media channels.

Distinct recognisable corporate identity

Integrated multi-channel approach, creating multiple audience touchpoints

Island-wide visibility and enhanced brand recognition