Moving the anxiety out of getting a mortgage
The Headscratcher
The mortgage application process can be a source of anxiety for many individuals. When you apply for a mortgage, you are making a long-term commitment, both financially and personally. This can lead to uncertainties about your approval status, where you might worry about having missed a credit card payment or wonder if your financial situation is well-organised. Additionally, irrational anxiety can arise from emotional, financial, or social desires to be approved for a mortgage.
The Big Positive Impact
We aimed to connect with anyone experiencing or about to experience this stressful process. We wanted to reassure them that Danske approves 9 out of 10 mortgage applications, meaning that they can help alleviate your anxiety, allowing you to focus on the enjoyable, personal aspect of dressing your home—the fun part!
The Headlines
The campaign was delivered through OOH and radio for a mainstream audience but also with a highly targeted digital and social campaign. Danske were able to exceed their lofty target for new mortgages…removing any anxiety from the mortgage sales team also.
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