Porridge – the very word garners feelings of the boring and mundane. It’s a huge challenge to be relevant in today’s highly competitive, modern breakfast market.
THE BIG POSITIVE IMPACT
We set ourselves the challenge of celebrating the expertise, passion and time White’s Oats put into making quality oats. A multi-media campaign that told the story of how starting your day with White’s Oats gives you all the energy you need to make the most of every moment. Combining live action and animation, and aired on TV, outdoor and radio, supported by digital and social media activity.
- 22% increase in sales
- Improved gross margin from 32% to 35%
- 13 new product lines introduced to Tesco and Sainsbury’s
A great start to any day. Now, back to our porridge!