Written by Stephen Roycroft, Managing Director at krow Ireland
Belfast Design Week
So here we are, krow Ireland, positively front and centre of the creative scene in Belfast. And to mark this, as part of Belfast Design Week in November, krow is throwing open its doors to deliver a lunchtime lecture (with no lunch…) on the subject….
“What’s the Big Idea? Advertising by Design”
Billed as “Take a journey for an hour into the minds of some of Belfast’s advertising finest; see and hear what makes a great idea – local and global. krow Ireland, formerly bigdog and part of the Mission Group plc will show you great ideas, how they were designed;and a quick tour of the hottest designed advertising agency in Belfast, right in the heart of the Cathedral Quarter”
Only two tickets remaining folks, at time of going to press. Swear.
At krow we believe in making big positive impacts from our advertising, creativity and connecting with audiences – every day, in every department. And this can only be achieved if there is a big singular idea, a binding truth about what’s for sale and why someone might want to buy. A bold idea that is scalable, is fiercely core to any channel, any execution, where every word and image is tested to ensure they are on message – exponentially and positively building the impact of the campaign. But never forgetting to sell.
With multi-award winning staff and authors of several IPA Effectiveness Awards, the krow Ireland team are no strangers to imagining bold, impactful, measurable campaigns and are proud to shout about it. We’re proud of our local Agency roots, and equally our 200 colleagues across the other krow agencies in London, Norwich and Leicester; all wedded to the same values. Vitally, we believe passionately in Belfast, in making a difference, and the talent we have together as a team; so where better to shout loud about in our own front yard, krow Ireland; Belfast Design Week November ’19.