Linwoods – #RealGoodness for Winter
Linwoods Health Foods
The Headscratcher
How to build on the successful previous ‘immunity support’ focused Linwoods campaign - by refreshing the creative strategy - ensuring messaging is ultra-relevant and reflective of what’s happening in society.
The Big Positive Impact
Insights uncovered pointed to a proposition built around ‘winter immunity support’. Launching at a time when consumers are looking for ways to support their immune systems coming into the winter months, the integrated campaign centres around 3 specific Linwoods products offering consumers a solution to supporting their immune system in a natural way.
A powerful, relevant campaign with a caring tone, as it was intended.
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