Linwoods - #RealGoodness
Linwoods Health Foods
The Headscratcher
The need for a change of strategy in light of the unprecedented COVID-19 pandemic.
The Big Positive Impact
A campaign grounded in insights! By acknowledging the changing media consumption habits and general behaviour of consumers during COVID-19, the marketing focus was shifted on to TV with an upweight of digital activity. We focused on a key consumer behaviour threshold emerging from research relating to ‘proactive health minded buying’. Linwoods products support the overall maintenance of health and wellness and so we knew if we increased awareness of the product with a re-shaping of messaging towards ‘supporting immunity’, demand would grow.
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